Screech-n-dent (General)

I know a little about advertising, not a lot, but enough to make me dangerous, as they say. However there is an advertising phenomenon that I just can’t explain and maybe you can help me out. There is a style of ad that is running on local TV and radio that must be working (or they would not continue to pay for the time to run them) but when they come on… I will run like the wind, jump small children and pounce like a puma on the TV remote to change the channel. I can’t stand them even for an instant. The ads are for Scratch n Dent World (or Appliance Direct) and Leigh screams at me to “be the man” and drive my truck on down there to haul one home” but it is not “what she says” but how she says it! As she screams at me, (sitting there on my couch, at peace with the world) I can feel my fight/flight response kick in and all I want to do is run away… but I can’t… I am already at my house. Leigh repeatedly intrudes on my solace with her black knee brace, bright orange dress, and her over-amplified pleas to consider visiting her for a scratch-n-dent sale… are you kidding me? Not only would I not visit a company that has verbally assaulted me in my own home, many times I am even afraid to re-visit the channel that she was on, fearing that she is lurking behind the next commercial break to yell at me again. Does everyone who works there, scream? Do they think I am hard of hearing? Would I have to scream at the sales person or the check out person if I visit there? Does this kind of ad work for you? Now, somewhere, someone is saying…The ad is working because you seem to remember a lot of detail about the ad… huh Jer? …to which I reply… yes, I know where I will not be purchasing my next side by side… Now to be fair, Billy Mays, (the infomercial pitchman) has the same effect on me. I have sprained many an ankle getting him off my TV or radio too. So this has nothing to do with the bright orange dress, the bright green dress, or the bright yellow shoes…ok? It is simply too much yelling… for me…However, these ads must be working for someone which just proves the point I made in my opening sentence…while I know a little about advertising, I obviously don’t know it all!