Branding (General)

When I say the name Mercedes Benz, what image do you see in your head? Is it the hood ornament symbol? Maybe the image that popped into your head was one of luxury, safety or even status. Why do you think that happened with just the mention of the company name? What if I said Apple…do you think of the Apple with a bite taken out of it? Or the sleek laptop design or maybe even an i-pod, an i-phone, or an i….. well you get the picture! Branding is a deliberate and managed effort to transfer images, feelings, and value of a company, or a product with just the mention of a name, the writing of a symbol, or sometimes it is just a catchy phrase. (can you hear me now?) Your brand can speak volumes in a single word or symbol. Now, what do folks think of when they mention your company name? Is it the image that you want? Look around today and see if your office, your marketing material, or your employees are representing the brand image that you want to promote. The good thing is that with the right attention and some diligence, you can improve your brand image pretty quickly and in today’s economy, it might make the difference in winning your next sale.